UGA Basketball Receives Largest Single Donation in UGA Athletics History
ATHENS, GA — Adam Wexler, a proud 2007 graduate of the University of Georgia, founder of PrizePicks and CEO of The Hidden Jams, has made the largest philanthropic commitment in UGA Athletic Association history in support of Bulldog men’s basketball, it was announced Thursday.
The $10 million commitment will be used for personnel and operating expenses within the Georgia men’s basketball program, with a portion going toward the Athletic Director Excellence Fund. This places Wexler among the university’s most significant benefactors and reflects an enduring investment in the future of Georgia Athletics. The gift is expected to serve as an anchor commitment supporting the continued evolution, long-term competitive standing and national ambitions of the Georgia Basketball program.
Wexler attended the University of Georgia’s Terry College of Business before going on to build industry-leading consumer platforms and category-defining businesses.
“The University of Georgia has always meant a tremendous amount to me and my family,” Wexler said. “Watching my father’s lifelong connection to this university shaped my appreciation for what Georgia represents: opportunity, culture, and excellence. There has never been a more interesting time in the history of collegiate athletics for donors to make a difference, and I’d love for this to be the start of something much bigger for the Bulldog community.”
Wexler’s connection to the university runs deep. His father, Alan Wexler, was a two-sport student-athlete at Georgia who competed alongside Pro Football Hall of Famer Fran Tarkenton and under Olympic champion and track coach, Spec Towns. He was also the former editor-in-chief of the school newspaper, creating a lifelong family connection to the Bulldog community and the university’s athletic tradition.
“This gift will leave a lasting impact on the Athletic Association and, specifically, the men’s basketball program,” J. Reid Parker Director of Athletics Josh Brooks said. “We are deeply grateful for Adam’s extraordinary generosity and commitment to Bulldog Athletics. His investment will further elevate our program and continue to enhance the student-athlete experience.”
Wexler, who lived in Athens for nearly a decade through his undergraduate years and into the early stages of his entrepreneurial career, has remained closely connected to the state. His support of Georgia Athletics reflects both a belief in the future of the basketball program and a broader commitment to investing in institutions that shape leadership, culture, and opportunity across the state.
“From the day we arrived in Athens, the focus of our program has been growth,” Bulldog Men’s Basketball Head Coach Mike White said. “Our ultimate goal is to grow Georgia Basketball into a program that regularly competes at the highest levels. Georgia Basketball is very important to Adam Wexler, and his incredibly generous gift will assist us greatly in our pursuit to reach that standard.”
Additional details regarding the impact of the gift and future initiatives tied to the program will be announced at a later date.
About the University of Georgia Athletic Association
A top 20 public university in the U.S. for 10-straight years, the University of Georgia boasts an athletic program that has won 54 national team championships and 186 Southeastern Conference titles. Georgia student-athletes have a long tradition of excellence that has placed the University of Georgia among the nation’s most elite academic and athletic powerhouses. www.GeorgiaDogs.com.
About Adam Wexler
Adam Wexler is a serial entrepreneur and recognized leader across sports, entertainment, and technology. A graduate of the University of Georgia Terry College of Business and member of the inaugural class of the University of Georgia’s Music Business Program, he founded PrizePicks, now the largest daily fantasy sports operator in North America. Earlier in his career, Wexler served as a digital consultant to the Atlanta Hawks during the franchise’s record-breaking 2014-2015 season after being brought in by Hawks CEO Steve Koonin to help shape the organization’s digital and fan engagement strategy. Today, Wexler is returning to his music roots through The Hidden Jams, a nonprofit music discovery platform focused on connecting music fans to their next favorite song.
